Materials engineering encompasses synthesis of new materials, the understanding and optimization of its properties, and how it can be processed to the benefit of humankind. New material development has a growing emphasis on the useful life management of that product. Thus, any computational method which facilitates materials design, development, deployment, and product life management fits within the ICME field. Many companies use such tools without realizing that they are working within the ICME spectrum. This plenary talk covers the importance of ICME in modern manufacturing operations. Examples of the many facets of ICME utilized at Mercury Marine and Brunswick Boat Group will be presented. Additionally, insight will be provided into the significant effort involved in bringing new ICME derived materials into production.