For quite some time, outreach has been presented as a key part of diversifying professions in science, technology, engineering and math (STEM)—but does it work? Are there steps we can take to make outreach efforts more effective? In this presentation, we will discuss what effective outreach actually means and then how to design a new outreach camp around these goals. Based on current literature and local case studies from the Worldwide Youth in Science and Engineering (WYSE) camps at the University of Illinois, we’ll identify the factors that are important to consider depending on the target audience, camp format, and available staffing/resources. Finally, we will present a strategy that integrates well defined goals with these critical factors as the foundation for outreach camp development, implementation, assessment, and dissemination.