"Know your audience." You’ve heard it, but how do you do it?
Before we answer “How?”, let’s quickly visit “Why?”. You need to know your audience because there is a good chance that what you want to communicate is not what your audience needs to know. To communicate successfully, you need to know what your audience already knows as well as the information they need to solve their problem.
Back to the “How?”. Whether giving an oral presentation or writing, you can analyze your audience before, during, and after you engage them. This talk will share techniques you can use to increase the odds that your audience will receive and act on your message. Being able to connect with your audiences is a skill that will make you a versatile professional and position you to succeed in academia and beyond.