| Abstract Scope |
Apple products are recognized for their iconic industrial design and innovative performance, as well as the significant manufacturing scale to produce them for their customers globally. Materials innovation plays a central role in this success. In the last ten years, Apple has built an impressive materials engineering team focused on the design and application of new materials and engineered surfaces. Remarkably, this new materials development occurs within the rapid timescale of Apple product design and with an emphasis on reduced environmental impact.
On the Apple Alloy Engineering team, materials design is accelerated by the use of integrated computational materials engineering (ICME) approaches, improved characterization techniques, and rapid experimental feedback to inform design. This talk highlights Apple materials innovations that utilize these materials design methods. |