First, an overview of the present European scenario of higher education on ceramics is summarised. Then, some results of innovative teaching experiences, focused on the reinforcement of standard materials engineering curricula by adding hybrid activities, also in non-technical areas, are analyzed. The more and more relevant impact of the digital revolution in the “material” production is discussed. A new relationship between immaterial and material, or even between virtual and real is establishing itself. The progressive spreading of the 3D printing/ additive manufacturing technologies requires a rethinking of the materials and components design, by combining in a synergic way the material culture and the immaterial, digital processes. This transformation is associated to profound implications in applied research, in craft and industrial production, as well as in education: ceramics technology is a paradigmatic example of the need of a new blend between artisan/human creativity and digitalisation, material culture and immaterial tools.