| Abstract Scope |
Materials science is everywhere: in the frames of our bikes, the chips in our phones, and the engines of our vehicles. But too often, the field remains invisible to the world. In a media landscape driven by streaming video, podcasts, and algorithmic discovery, how can we make sure materials science not only reaches new audiences but actually inspires them?
In this talk, I’ll share what I’ve learned from a decade of experimenting with new ways to communicate materials science—through YouTube, the Materialism podcast, editorial innovation as Editor-in-Chief of Integrating Materials and Manufacturing Innovation, and even helping out behind the scenes on the Discovery Channel’s Diesel Brothers. With close to 1000 videos, podcasts, and digital posts created and shared, I’ve seen what it takes to make science not just informative but engaging—something people want to watch, listen to, and share.
Whether you're a student, professor, researcher, or editor, this talk will offer practical strategies and real-world examples for how storytelling, short-form video, and scalable digital platforms can help materials science break out of the PDF and into the world. |