The development of rubber pylons for harness horse racing tracks to replace highly plasticized PVC pylons has been successful. This innovation has solved a major problem with PVC pylons premature failure in service losing its integrity due to plasticizer migration in outdoor exposure. Natural Rubber based pylons that fulfil all the requirements of flexible pylons have been commercialized in New Zealand and Australia. Environmentally friendly, sustainable rubber with its excellent properties such as good resilience, impact resistance, flexibility was the ideal choice for this application. The Product Accelerator (PA) model which is a New Zealand government funded programme hosted by the University of Auckland established to support the manufacturing industry, has made it possible to take rubber pylons rapidly in to commercialization and markets overseas.